Domestic Life Insurance

The domestic life insurance business is one with particularly high growth potential among Group businesses, second to the domestic P&C insurance business. We will accelerate growth by providing products and services of choice to customers. Major products include “Shin Kenko no Omamori”(released in May 2014) and “Shin Kenko no Omamori Heart” (released in April 2015). Both of these products have proved immensely popular among customers, with a combined total of 600,000 applications for these products since their launch.


Product Composition

We provide a wide range of insurance products that cover customer risks in response to changes in the social structure surrounding the customer and in their lifestyle.

Growth Potential

We are realizing growth in keeping with efficiency and profits through product strategies that focus on high-margin protectiontype products, such as medical insurance and income compensation insurance, and sales strategies that make maximum use of our network of P&C insurance agencies.


An Industry First–Introduction of a four-day working week for employees involved in childcare and nursing care–Supporting diverse working styles (July 2017)

Sompo Japan Nipponkoa Himawari Life Insurance introduced a four-day working week for certain employees in September 2017. This initiative is the first of its kind in the insurance industry* and aims to provide a supportive environment for those who are balancing their work with childcare or nursing care commitments. The system is for employees who want to work four-day weeks due to nursing care or childcare commitments. Eligible employees can select one day of the standard week as a designated nursing care or childcare leave day, so that they only work four days. Sompo Japan Nipponkoa Himawari Life Insurance aims to change the main focus of its workstyle from "time" to "quality and innovation." The company will continue to support diverse working styles going forward.

  • As of July 13, according to the company's research

Himawari Life Launches Rider Enabling Receipt of Lump-sum Care Payment for Customers Certified as Needing Level 1 Care—
Response to the Sharp Rise in those Requiring Mild Care (March 2017)

On April 2, 2017, Sompo Japan Nipponkoa Himawari Life Insurance launched a lump-sum care payment rider that can be attached to "Medical Insurance (2014)" whole-life insurance policies with a low surrender value period, which are available without dividends or with interest dividends every five years. The rider allows for a lump-sum payment for care to customers certified as needing level 1 or greater care under Japan’s public long-term care insurance system. About 6.06 million people were certified as needing support or care under Japan’s public long-term care insurance system as of March 31, 2015. People requiring the mildest level 1 care made up the largest share of them, accounting for 19.3%, or 1.17 million people. We offer coverage extending to this group to meet a wide range of needs amid sharp growth in people requiring care, as even people with modest care needs may incur some expenses for things such as home modifications.

Launch of Health Service Brand "Linkx"

As a leader in "security, health, and well-being," Sompo Japan Nipponkoa Himawari Life Insurance aims to transform itself into a health support enterprise that assists customers in improving their health, as the natural evolution of a life insurance company. To that end, we launched our Linkx health service brand in September 2016. We provide revolutionary products revolving around health and health-related services centered on apps under the brand, which is rooted in the concept of making healthy living pleasant and fun for customers.

Partnership to Promote Health—Subscribers to Free Linkx Health Service App Get 10% Off Re.Ra.Ku Service (March 2017)

Sompo Japan Nipponkoa Himawari Life Insurance and MEDIROM Inc. created a partnership agreement aiming to enhance both companies’ services and generate new business opportunities. This alliance will form a part of our envisaged health ecosystem. We will continue to encourage customers to improve their health by developing services promoting health.

New "Linkx aruku" App Aims to Promote Health by Keeping People Walking—A Menu of about 300 Routes Nationwide Created by Our Employees from Their Own Walks (March 2017)

Linkx aruku is a walking app designed to make daily walking fun and achievable. With Linkx aruku, users can share comments and photos related to things they discover during walks, and choose walks from over 500 recommended routes nationwide as of March 30, 2017.

Rollout of "Linkx reco," a dieting app enabling friends or partners to pair up to keep on track with health goals through four simple tasks a day (March 2017)

Linkx reco is an app that encourages users to make healthy lifestyle changes by performing simple tasks every day including recording how much time they spend walking and what they eat. The app has a pairing function, so partners, friends, and the like can team up to make sticking with their health goals easier.

Group Companies

Sompo Japan Nipponkoa Himawari Life Insurance, Inc.

A life insurance company that offers advanced products and services as the growth engine of the Group.